How Filmmakers Have Leveraged Digital Trends To Market Their Films


How Filmmakers Have Leveraged Digital Trends To Market Their Films

Audiences are currently spending some more time engaging with content, which is social media site friendly. Using this current social media to market your film has become a necessity these days, rather than being optional anymore. Now, to be honest, the digital world is pretty vast, alongside being chaotic and confusing. So, there are some tips presented by film institutes in Mumbai, which will help you to make a name for your film in the digital space. So, make sure to learn about those points right away!

Picking up the right platform for the task:

At first, you need to research the social media platforms that your target audiences use most of the time. It helps you to narrow down the platform of your choice to work with. Most of the time, the top three major social media channels will cover the task. Those are:

  • Facebook
  • Twitter
  • Instagram

For a wider reach, you can use two or all three channels for introducing your film to a bigger audience. Instagram is perfect for sharing photos and some short clips of the film in video moves. Twitter will also work nicely for those witty one-liners to describe your film in the best possible manner. 

On the other hand, you have Facebook, which will work amazingly for driving and creating some discussions around your film. So, make sure to cover these points, which will act out in the best possible manner. You will learn about the importance of digital media from the current and reputed film making institute in Mumbai.

Best ways to engage more with your audiences:

For this stage, you need to figure out what your film actually stands for. Look for some other accounts following the same ideology. Make sure to keep a focus on reconnaissance for sure!

  • You need to understand how these accounts are currently engaging with the audiences, and then you can set a proper digital marketing strategy. 
  • It is always of high importance to deliver that proper engaging content to the users. On the other hand, you can be pretty consistent with your current posting about the film. For that, using a proper mix of hashtags is a necessity these days.

Some major films have already driven successful social media campaigns, and they are prominent names in the digital space. So you can follow that norm on your own and try focusing on the audience base as well. Make sure to get some tips from those already successful films on how they have used the power of digital media, and then address the same in your upcoming ones.

Changing landscape of movies:

Studios are becoming very reliant on box office sales. It actually rose to 46% in 2019 from 26% in 2000 in terms of global revenues. Half of this revenue comes from theatrical releases. So, studios are concerned about upending the century-old model when it comes to digital distribution. But, things have changed over the last couple of years, with digital presence taking the upper hand. While learning about film editing courses in Mumbai, you will get a glimpse of it.

Best move during this pandemic scenario:

Due to COVID-19, there was a huge break in the movie hall scenario. The majority of the halls were closed, and people moved towards the digital space to get entertained and watch new movies. This is the time when you can see a revolutionary change in the movie watching section. Even while going for the weekend film making courses in Mumbai, you will get expert tips on how to use the power of social media to help your film grow.